Web/App • Ecom • Ozon
Automation of Promotion
Research on users showed that it was inconvenient to manage a large number of products in promotions. Sellers usually sell thousands of products and it took hours to promote them.
Web/App • Ecom • Ozon
Research on users showed that it was inconvenient to manage a large number of products in promotions. Sellers usually sell thousands of products and it took hours to promote them.
The previous page. It is unclear how to launch the campaign. There is a lot of text, but the page does not have a title
A Product Owner and I created a several ways to deal with that. The fist idea was about promotion by product category. Unfortunatelly, the manager found out it is hard to develop.
Draft. We argued a lot when realised it will be hard to develop. Although this solves the user's problem
Finally, we decided to make automatic selections with products. The user was supposed to choose suitable card and approve it on the second screen with details.
The last concept of page’s redesign. Three cards with automatic promotions. The user only needs 2 clicks to launch them
We conducted usability testing and adjusted the design. As a result, it turned out to significantly improve the visual appearance. The new page is made on the Ozon design system. I made the page more structured. The call-to-action button is now on top and it's clear what it does. Also, I added a description of why this page is needed if the seller is a beginner. In addition, I have provided a place for educational tips. It used to occupy about 60% of the space.
Unique user
AdRev for 2 weeks
Developed the app for employees of pick-up points. Changed uncomfortable things after qualitative researches
Designed a frendly user interface of complex system for approving loans
Having conducted a research, I made a beautiful landing pages to tell you about the promotion tools
